Stay on top of what every public review site is saying about you

Public review sites are where a lot of your customers actually talk about you, whether you invite the feedback or not, and those conversations are often what your next customer reads before they decide whether to buy. Those sources include the review platforms their friends use, the travel sites they book through, the comparison sites they check before buying, and the industry-specific forums where buying decisions actually get made, and if you are not reading them regularly, either someone on your team is reading them and pasting screenshots into Slack, or nobody is reading them at all.

Sunbeam pulls reviews and mentions from every public source that matters to your business, including Trustpilot, TripAdvisor, Booking, G2, Capterra, and whatever else you operate near, and keeps the feed up to date as new content appears. Each mention goes through the same analysis as your other feedback, so it lands in the same themes, attaches to the same parts of your system model, and gets scored for impact on the metrics you care about.

The point of this is not more feeds for your team to monitor but fewer, because every public voice about your company ends up in the same place as every other source of feedback, and every time someone changes what they are saying, you find out in the same way you find out about everything else changing.