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UK car insurance
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UK car insurance · Trustpilot
Aviva
Looks fine in aggregate; the complaints layer is where it breaks (-91).
- Overall NPS
- +30
- Weakest area
- Complaints (-91)
From 1,000 Trustpilot reviews
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UK car insurance · Trustpilot
Direct Line
Wins you on the quote, judged at renewal (the loyalty penalty).
- Overall NPS
- +52
- Weakest area
- Car Insurance Renewal (+14)
From 1,000 Trustpilot reviews
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UK car insurance · Trustpilot
Saga
People beat process: agents deliver, automated admin undoes it.
- Overall NPS
- +38
- Weakest area
- Complaints (-69)
From 871 Trustpilot reviews
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UK car insurance · Trustpilot
Hastings Direct
Cheap to join, breaks at the exit (telematics cancellations).
- Overall NPS
- +50
- Weakest area
- Cancellation (-72)
From 1,000 Trustpilot reviews
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UK car insurance · Trustpilot
esure
Best-in-cohort buying, the claim is where it collapses.
- Overall NPS
- +52
- Weakest area
- Claims (-66)
From 1,000 Trustpilot reviews
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UK car insurance · Trustpilot
Admiral
Wins on price; the claims handoff to third parties is the damage.
- Overall NPS
- +56
- Weakest area
- Claims (-46)
From 1,000 Trustpilot reviews
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UK car insurance · Trustpilot
Marshmallow
Insurtech with no human fallback when the AI can't help.
- Overall NPS
- +32
- Weakest area
- Queue Management (-65)
From 1,000 Trustpilot reviews
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UK car insurance · Trustpilot
LV=
Strong overall; communication dips into bot-reply complaints and renewal hikes.
- Overall NPS
- +54
- Weakest area
- Communication (-6)
From 1,000 Trustpilot reviews
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UK car insurance · Trustpilot
Swiftcover
No-claims-proof rejections trigger cancellations and fees.
- Overall NPS
- +57
- Weakest area
- No-Claims Proof (-70)
From 665 Trustpilot reviews
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