Sunbeam
vs TrustYou

Sunbeam vs TrustYou: How to Understand Hotel Feedback?

TrustYou specialises in collecting and managing online guest reviews. Discover how Sunbeam’s advanced analytics and broader feedback coverage can drive stronger guest loyalty and higher ADR.

We all have enough feedback. The challenge is knowing what to do with it.

Sunbeam goes three layers deeper than the existing text analysis in TrustYou. Turning it into clear, actionable insights - at scale.

Why Use Sunbeam Alongside TrustYou?

Unified Guest & Staff Feedback

Don’t just rely on public reviews—Sunbeam integrates direct guest surveys, social media comments, and employee insights into one intelligent dashboard.

Powerful Auto-Clustering

Our AI-driven theme detection groups guest comments by topic, so you can pinpoint operational fixes and upgrade opportunities effortlessly.

ROI-Focused Recommendations

Tie guest sentiment shifts directly to revenue metrics like upsells and repeat bookings, prioritising the upgrades that pay off most.

Minimal Overhead

Sunbeam’s streamlined setup saves time and resources—empowering you to act on insights swiftly rather than managing cumbersome tech.

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We have been going through a transformation and migrating our platform, which we knew would impact customer experience. We wanted to use Sunbeam to understand what in particular customers were saying, and what we could improve. The tool is great for analysing large amounts of text at scale and getting detailed insights.

Frederik Wolff, People & Culture Lead (Europe)

PaulCamper

"Sunbeam really matches with our agenda... (with other tools) it's just been so time consuming and not a fun task going through all the comments after every survey."

Simone Boksa, People Analytics Lead

Nuuday

A great use case for Sunbeam for organisations like us is being able to combine and see many sources of text in one place. Like combining feedback from our customers with our employee surveys and transcripts from our customer support. We can then really start using the power of text to make informed decisions.

Frederik Wolff, People & Culture Lead (Europe)

PaulCamper

"Sunbeam was able to deliver exactly what I've unsuccessfully been trying to use Microsoft Copilot for, and what I would have hoped to get from our survey provider"

Purpose Director

40,000 employee manufacturing company

"What really interests me is that it's pulling data from many sources. We can see 'this is a problem that our customers clearly have' - which then correlates to other topics in the feedback."

Head of HR

Leading Transport Company

Frederik Wolff, People & Culture Lead (Europe)

PaulCamper

"Sunbeam really matches with our agenda... (with other tools) it's just been so time consuming and not a fun task going through all the comments after every survey."

Simone Boksa, People Analytics Lead

Nuuday

Frederik Wolff, People & Culture Lead (Europe)

PaulCamper

"Sunbeam was able to deliver exactly what I've unsuccessfully been trying to use Microsoft Copilot for, and what I would have hoped to get from our survey provider"

Purpose Director

40,000 employee manufacturing company

"What really interests me is that it's pulling data from many sources. We can see 'this is a problem that our customers clearly have' - which then correlates to other topics in the feedback."

Head of HR

Leading Transport Company