Sunbeam
vs Customer Alliance

Sunbeam vs Customer Alliance: Which Platform Delivers the Best Guest Insights?

Customer Alliance focuses on gathering and analysing guest feedback to improve online reputation. See how Sunbeam extends these capabilities with AI-driven, multi-channel analysis for a more comprehensive view.

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We all have enough feedback. The challenge is knowing what to do with it.

Unlike Customer Alliance, Sunbeam takes your feedback, and turns it into clear, actionable insights - at scale.

Why Choose Sunbeam Over Customer Alliance?

Effortless Multi-Property Scalability

Sunbeam’s architecture supports everything from boutique B&Bs to international chains—no extra modules needed as you grow.

AI-Powered Analysis

Go beyond basic sentiment. Sunbeam’s advanced algorithms automatically categorise feedback, revealing hidden pain points and revenue opportunities.

Unified Feedback Overview

Combine guest reviews, in-stay surveys, and employee feedback to get the full story—no juggling multiple dashboards.

Transparent Pricing & Onboarding

Our simpler pricing model and quick setup let your team focus on boosting guest satisfaction, not decoding contracts.

Interested? Get started by analyzing your first dataset for free.

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We have been going through a transformation and migrating our platform, which we knew would impact customer experience. We wanted to use Sunbeam to understand what in particular customers were saying, and what we could improve. The tool is great for analysing large amounts of text at scale and getting detailed insights.

Frederik Wolff, People & Culture Lead (Europe)

PaulCamper

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"Sunbeam really matches with our agenda... (with other tools) it's just been so time consuming and not a fun task going through all the comments after every survey."

Simone Boksa, People Analytics Lead

Nuuday

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A great use case for Sunbeam for organisations like us is being able to combine and see many sources of text in one place. Like combining feedback from our customers with our employee surveys and transcripts from our customer support. We can then really start using the power of text to make informed decisions.

Frederik Wolff, People & Culture Lead (Europe)

PaulCamper

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"Sunbeam was able to deliver exactly what I've unsuccessfully been trying to use Microsoft Copilot for, and what I would have hoped to get from our survey provider"

Purpose Director

40,000 employee manufacturing company

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"What really interests me is that it's pulling data from many sources. We can see 'this is a problem that our customers clearly have' - which then correlates to other topics in the feedback."

Head of HR

Leading Transport Company

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Frederik Wolff, People & Culture Lead (Europe)

PaulCamper

See the demo

"Sunbeam really matches with our agenda... (with other tools) it's just been so time consuming and not a fun task going through all the comments after every survey."

Simone Boksa, People Analytics Lead

Nuuday

See the demo

Frederik Wolff, People & Culture Lead (Europe)

PaulCamper

See the demo

"Sunbeam was able to deliver exactly what I've unsuccessfully been trying to use Microsoft Copilot for, and what I would have hoped to get from our survey provider"

Purpose Director

40,000 employee manufacturing company

See the demo

"What really interests me is that it's pulling data from many sources. We can see 'this is a problem that our customers clearly have' - which then correlates to other topics in the feedback."

Head of HR

Leading Transport Company

See the demo