Sunbeam vs Customer Alliance: Which Platform Delivers the Best Guest Insights?
Customer Alliance focuses on gathering and analysing guest feedback to improve online reputation. See how Sunbeam extends these capabilities with AI-driven, multi-channel analysis for a more comprehensive view.
We all have enough feedback. The challenge is knowing what to do with it.
Sunbeam goes three layers deeper than the existing text analysis in Customer Alliance. Turning it into clear, actionable insights - at scale.
Why Use Sunbeam Alongside Customer Alliance?
Effortless Multi-Property Scalability
Sunbeam’s architecture supports everything from boutique B&Bs to international chains—no extra modules needed as you grow.
AI-Powered Analysis
Go beyond basic sentiment. Sunbeam’s advanced algorithms automatically categorise feedback, revealing hidden pain points and revenue opportunities.
Unified Feedback Overview
Combine guest reviews, in-stay surveys, and employee feedback to get the full story—no juggling multiple dashboards.
Transparent Pricing & Onboarding
Our simpler pricing model and quick setup let your team focus on boosting guest satisfaction, not decoding contracts.
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We have been going through a transformation and migrating our platform, which we knew would impact customer experience. We wanted to use Sunbeam to understand what in particular customers were saying, and what we could improve. The tool is great for analysing large amounts of text at scale and getting detailed insights.
Frederik Wolff, People & Culture Lead (Europe)
PaulCamper
"Sunbeam really matches with our agenda... (with other tools) it's just been so time consuming and not a fun task going through all the comments after every survey."
Simone Boksa, People Analytics Lead
Nuuday
A great use case for Sunbeam for organisations like us is being able to combine and see many sources of text in one place. Like combining feedback from our customers with our employee surveys and transcripts from our customer support. We can then really start using the power of text to make informed decisions.
Frederik Wolff, People & Culture Lead (Europe)
PaulCamper
"Sunbeam was able to deliver exactly what I've unsuccessfully been trying to use Microsoft Copilot for, and what I would have hoped to get from our survey provider"
Purpose Director
40,000 employee manufacturing company
"What really interests me is that it's pulling data from many sources. We can see 'this is a problem that our customers clearly have' - which then correlates to other topics in the feedback."
Head of HR
Leading Transport Company
We have been going through a transformation and migrating our platform, which we knew would impact customer experience. We wanted to use Sunbeam to understand what in particular customers were saying, and what we could improve. The tool is great for analysing large amounts of text at scale and getting detailed insights.
Frederik Wolff, People & Culture Lead (Europe)
PaulCamper
"Sunbeam really matches with our agenda... (with other tools) it's just been so time consuming and not a fun task going through all the comments after every survey."
Simone Boksa, People Analytics Lead
Nuuday
A great use case for Sunbeam for organisations like us is being able to combine and see many sources of text in one place. Like combining feedback from our customers with our employee surveys and transcripts from our customer support. We can then really start using the power of text to make informed decisions.
Frederik Wolff, People & Culture Lead (Europe)
PaulCamper
"Sunbeam was able to deliver exactly what I've unsuccessfully been trying to use Microsoft Copilot for, and what I would have hoped to get from our survey provider"
Purpose Director
40,000 employee manufacturing company
"What really interests me is that it's pulling data from many sources. We can see 'this is a problem that our customers clearly have' - which then correlates to other topics in the feedback."