What Makes a 7-Star Hotel?
Using our feedback analytics platform for hotels, Sunbeam, we analyze what sets 7-star hotels apart by categorizing millions of pieces of feedback and identifying the themes that drive exceptional experiences.
Topic
Hotels & Hospitality
A collection of 9 posts
Reputation Management for Google Reviews
We built Sunbeam to help you handle the flood of online feedback more easily. While Google Reviews is crucial for local search rankings, it offers only basic filtering for positive or negative feedback. Sunbeam can show you exactly what to improve so your brand always looks its best.
Podcast: Using Sunbeam for hotel review management
Our founder, Joe, recently appeared on the Checking In podcast to discuss how the hospitality industry can use Sunbeam for hotel review management, and how using AI to go deeper makes it simple to identify how to improve guest experience.
Detecting Ideas & Suggestions in Guest Feedback
Feedback can feel like a sea of complaints, but look closely, and often you can find hidden gems.
Take this real example from The Windmill Farm hotel in Lincoln : “It would be helpful if there was some grab handles to help older people to get in and out of the
Native Language Support
In the hospitality industry, feedback can arrive in any language. It’s part of what makes this industry so exciting—you’re dealing with a diverse, global audience.
But how do you handle feedback in 15 different languages without losing the richness of what’s being said?
Why Multilingual Feedback
A Complete Guide to Managing Guest Feedback and Reviews in Hotels
Introduction
Let’s face it: guest feedback can feel overwhelming. It’s coming at you from every angle—public reviews, private surveys, even casual remarks to your staff. But when you break it down, feedback is one of the most valuable tools you’ve got. It tells you exactly what
How Hotels can Centralise their Feedback
Guest feedback comes in from all over the place—Booking.com, Expedia, TripAdvisor, Google Maps, or your own private post-stay surveys. It’s ever-growing, and you probably feel like you should be doing more with it. But the honest truth is that very few people find it easy to work
Sunbeam's Best Concierge Service
I've always been intrigued by the idea of a high quality concierge service. Can they really get you tickets for a sold out show, or a 7pm Saturday table at the hottest restaurant in town?
I thought I'd see what guests were saying about the best
Sunbeam's Best Wes Anderson-inspired Hotels
Have you ever walked into a hotel and felt like you’ve stepped into a Wes Anderson movie? It’s a perfect mix of quirky charm, pastel tones, and an almost cinematic attention to detail.
Using Sunbeam, our feedback analysis platform, I sifted through 10 million real guest reviews to