Reputation Management for Google Reviews
We built Sunbeam to help you handle the flood of online feedback more easily. While Google Reviews is crucial for local search rankings, it offers only basic filtering for positive or negative feedback. Sunbeam can show you exactly what to improve so your brand always looks its best.
We built Sunbeam to help you handle the flood of online feedback more easily. While Google Reviews is crucial for local search rankings, whether you run a restaurant, hotel, or another type of business, it offers only a star rating and some basic filtering for positive or negative feedback. You can see how many reviews you have compared to competitors, but Google does not provide deeper insights into the content of those reviews. Managing them often requires responding one by one, without an automated way to spot trends or highlight improvement areas.
That is where Sunbeam comes in.
By analyzing text at a detailed level and letting you benchmark your results against similar businesses, Sunbeam shows you exactly what to improve so your brand always looks its best.
Go Beyond Simple Categories or Keywords
Many review platforms group feedback under broad labels like “Service” or “Price.” While this is a starting point, it often misses the important nuances in customer comments. Sunbeam lets you create more targeted categories that reveal what people are really saying.
Google Reviews shows you overall star ratings and general sentiment, but it does not break down the actual text into finer points. This can make it hard to spot repeating themes or specific complaints, such as "under-seasoned food" at a restaurant or "poor WiFi" at a hotel.
Hyperdetailed Categorization
A restaurant might categorize feedback into “Menu Variety,” “Food Temperature,” “Wait Times,” and “Staff Friendliness.” A hotel could have categories like “Room Cleanliness,” “WiFi Speed,” “Front Desk Professionalism,” and “Breakfast Variety.” No matter your industry, this level of detail shows you where you excel and where you need to focus.
By breaking down feedback in a more refined way, you avoid guesswork and move toward data-driven improvements.
Spot Improvement Ideas Instantly
Sifting through reviews one by one to find customer suggestions can be time-consuming, especially because Google Reviews does not categorize ideas or highlight recurring requests for you. Sunbeam does the heavy lifting.
Turn Reviewers into Improvement Experts
In a detailed analysis of millions of hotel reviews, we found that around 5% of revies have some kind of request or suggestion for improvement. If multiple patrons ask for more vegan options, or a quieter dining area, Sunbeam quickly flags that pattern so you can respond effectively rather than combing through every comment.
This makes feedback more actionable, letting you focus on the changes that matter most to your customers.
Compare Yourself to Competitors
Standing out in a competitive market requires knowing how you measure up. Google Reviews does not offer a built-in comparison tool, so it is hard to tell if your star rating or feedback trends are normal. Sunbeam’s benchmarking features step in to fill that gap.
Google Reviews does not provide a way to measure how your reviews compare with other businesses in your space. You only see your own ratings, which can make it difficult to know if your scores or complaints are typical for your industry.
Contextual Insights
If competitor restaurants typically see 20 percent of their reviews mentioning portion size, but yours are at 40 percent, that could suggest a portion-related concern. Similarly, if competitor hotels see fewer mentions of noise complaints, you may want to investigate your own facilities.
Realistic Targets
With a clear sense of what is normal in your industry, you can set better goals. Rather than guessing, you base decisions on real data that shows how you stack up.
By identifying these gaps and strengths, you can address problems before they harm your reputation and double down on what you already do well.
Make Sunbeam Part of Your Routine
Effective reputation management requires consistency. If you rely only on Google’s basic tools, you might miss subtle signals or overlook emerging patterns in your feedback. By scheduling daily or weekly sessions with Sunbeam, you can spot shifts in customer sentiment and tackle issues early.
Sunbeam transforms raw review data into clear, actionable recommendations. Focusing on what customers genuinely want allows you to continuously refine your service or product. Whether you run a restaurant aiming to offer a smoother dining experience or a hotel looking to boost guest satisfaction, Sunbeam helps you tap into the full potential of Google Maps reviews.