Sign in Subscribe

Joe Cainey

Joe Cainey

Margin of Error & Confidence Intervals for Employee Surveys

One of the most common statistical terms you’ll come across in surveys is “margin of error". Take a closer look at why this is the case and how you can put these numbers in context when evaluating your results.

How Often Should you Survey Employees?

One of the most common questions HR leaders ask is how often they should send out employee engagement surveys.

Employee Survey Fatigue

When planning employee engagement surveys, a common concern is “survey fatigue” - the idea that people will stop responding if you ask for feedback too often. While this is a valid worry, the reality can be more nuanced than just “don’t ask too many questions.”

Native Language Support

In the hospitality industry, feedback can arrive in any language. It’s part of what makes this industry so exciting—you’re dealing with a diverse, global audience. But how do you handle feedback in 15 different languages without losing the richness of what’s being said? Why Multilingual Feedback

A Complete Guide to Managing Guest Feedback and Reviews in Hotels

Introduction Let’s face it: guest feedback can feel overwhelming. It’s coming at you from every angle—public reviews, private surveys, even casual remarks to your staff. But when you break it down, feedback is one of the most valuable tools you’ve got. It tells you exactly what

How Hotels can Centralise their Feedback

Guest feedback comes in from all over the place—Booking.com, Expedia, TripAdvisor, Google Maps, or your own private post-stay surveys. It’s ever-growing, and you probably feel like you should be doing more with it. But the honest truth is that very few people find it easy to work

Sunbeam's Best Concierge Service

I've always been intrigued by the idea of a high quality concierge service. Can they really get you tickets for a sold out show, or a 7pm Saturday table at the hottest restaurant in town? I thought I'd see what guests were saying about the best

Sunbeam's Best Wes Anderson-inspired Hotels

Have you ever walked into a hotel and felt like you’ve stepped into a Wes Anderson movie? It’s a perfect mix of quirky charm, pastel tones, and an almost cinematic attention to detail. Using Sunbeam, our feedback analysis platform, I sifted through 10 million real guest reviews to

A New Era in Employee Feedback Analysis

Employee engagement surveys have long been a staple in organisations seeking to foster a motivated, productive workforce. There is a broad consensus that a bottom-up approach to dealing with the output of engagement surveys is the best approach to driving change at the team level. Consequently, survey platforms have quickly

The Hidden Traps of Customer Insight

Understanding and acting on customer feedback is crucial for success. However, many companies find it’s harder than expected to put this into practice. We’ve spent the last six months speaking to organisations attempting to improve how they handle their customer feedback data, and found some common challenges. Quantitative